Norway and Japan have sustained one of the most considered trade relationships in the world, built on trust, shared values, and a mutual respect for craft. Yohaku gives that relationship a form worthy of what it represents.

We are inviting a small number of partners to help shape it.

Yohaku is a bilingual book Norwegian and Japanese exploring the cultural kinship between the two countries through food, material culture, nature and daily life. It moves between the Norwegian coast and the Japanese table, finding the values that both cultures have always shared without always naming them.

Format: 180 × 255mm
Weight: 800g
Anticipated publication: 2027

For companies operating in the Norway–Japan corridor, Yohaku offers something a corporate gift rarely achieves: an object a partner will keep, display, and associate with the relationship that gave it.

In Japan, the quality of a gift reflects the quality of the relationship. Yohaku is built to carry that weight.

Branded editions, custom inserts, and bulk gifting options are available for partners who join the project before publication.

Yohaku is created by So Takahashi — a designer and creative director born in Japan, based in Norway for 10 years, whose practice has always moved between both cultures. So hosted Becco, a Japanese supper club in Oslo, and has worked for clients including Shiseido, Jeff Koons, and Norsk Hydro. The book is a natural extension of a life lived between two worlds, not a project about them from the outside.

Published by Pullman Publishing in collaboration with Sjur Mossige, with photography by Anne Valeur and editorial direction by Alisa Larsen.

We are at an early stage, and that is intentional. Partners who come in now shape what the book becomes, not just their association with it.

If you work in the Norway–Japan space and see potential here, we would be glad to present the project in more detail.